About Our Brand

     ARM’D is a lifestyle brand that was established in 2018 by Diamond Excell. In pursuit of an Entrepreneurial Dream, Excell relocated from Miami to Atlanta, where she developed the idea to incorporate mental health with fashion. As a brand we will become a symbol of the new sexy. Throughout the decades to come, ARM’D Clothing invites people to dream, live, love, overcome and laugh. The brand offers a comfortable casual, fashion-forward collection designed for trendsetters.

     Inspired by different brands from across the world, ARM’D intends to stand out by adding value to our consumer’s closet as it builds character. Wearing our clothing will be a reminder to spread positive energy throughout each day of our lives. This is the beginning of a lifestyle worth wearing.